In this episode of Hollers and Hills, host Beth Haynes and co-host Austin Williams are joined by Joe Baker, a former attorney turned businessman and entrepreneur. Joe shares his experiences growing up in Gatlinburg, his transition from law to entrepreneurship, and the creation of the Ole Smoky Distillery. He also discusses the impact of tourism on the local community, his family's business ventures, the revitalization of Ober Gatlinburg, and evolution of Yeehaw Brewing. Tune in to hear Joe's inspiring story of innovation, community spirit, and entrepreneurial success.